How can Chinese PCB enterprises become bigger and stronger under the new situation?

In recent years, the PCB industry has become a global industry. There are more than 2,800 printed circuit board companies in the world, and the output value has exceeded 50 billion US dollars, accounting for more than 1/4 of the total output value of the electronic components industry. The industry with the largest proportion in the industry, and the proportion is on the rise, is the main pillar of the future development of the electronic components industry. However, due to the impact of the 2008 international financial crisis and the 2012 European debt crisis, the global PCB industry has undergone a difficult period. With the rise of electronic terminals such as mobile phones, tablet PCs, and green base stations, the global PCB industry has further shifted its focus. In the Asian region, we will usher in a new opportunity for development. However, due to the gradual shrinking of advantages such as cost and market, domestic PCB companies will face more fierce market competition. How can we seize opportunities in the fierce competition for survival? Strong?

First, the status quo of the PCB industry

1. Analysis of global PCB development

According to the statistics of the world famous PCB market analysis organization Prismark, the global PCB output value in 2010 was 52.568 billion US dollars, an increase of 27.3% compared with 2009; the total PCB output value in 2011 was 55.409 billion US dollars, an increase of 5.61% compared with 2010; PCB in 2012 The total output value was 54.31 billion US dollars, with a growth rate of -1.98%. In 2013, the global PCB production value was 54.89 billion US dollars, an increase of 1.07% compared with 2012. Affected by the global economic crisis, the development of the global PCB industry has fallen to the bottom of the downturn. In 2012, there was even negative growth. However, as the consumer market recovered in 2013, it began to flip upwards. Through the total PCB output value from 2012 to 2013, It can be seen that the growth rate of PCB production value has stabilized, but it is difficult to grow rapidly. It is estimated that there will be a small growth in 2014.

2. Analysis of China's PCB development

According to Prismark, since 2006, China has surpassed Japan to become the world's largest and fastest-growing PCB manufacturing base, and has become a major growth driver for the global PCB industry. In 2010, China's PCB output value reached 19.99 billion US dollars, accounting for 38.1% of the global PCB output value, an increase of 29.8%; 2011 output value reached 22.029 billion US dollars, accounting for 39.76% of the global PCB output value, an increase of 10.2%; 2012 The output value was 21.636 billion US dollars, accounting for 39.84% of the global PCB output value, with a year-on-year growth rate of -1.78%. According to Prismark, China's PCB production value in 2013 was 23.1 billion US dollars. In 2017, China's PCB output value will reach 28.972 billion US dollars, accounting for 44.13% of the global total output value.

The PCB output value in mainland China has also been seriously affected by the economic crisis. The growth momentum of the rapid development has not only been stopped, but even dropped to a negative value. It can be said that the development of China's PCB industry has been the hardest hit in the past decade. Relatively speaking, the average annual compound growth rate of China's PCB output value reached 12.77% from 2010 to 2012, which is higher than the global growth level. At the same time, the proportion of China's total PCB output value in the world is still rising.

Second, PCB enterprise development opportunities

Globally, in 2013, the global electronic whole machine products were US$199.1 billion, a growth rate of 4.3% compared with 2012. Among them, computer, communication and consumer electronics accounted for 2/3 of the market, and the growth rate of output value of products achieved a moderate recovery. According to Prismark's analysis, the compound annual growth rate from 2012 to 2017 is 4.4%. In 2017, the global electronic product value will reach 236 billion US dollars. It can be foreseen that under the pull of the electronics industry, the global PCB market development trend will continue to grow steadily in the next few years. From domestic analysis, with the continued expansion of China's 3C industry, the rise of electronic terminals such as smartphones, tablets, and green base stations, and the focus of the electronics industry such as the global mobile telecommunications market are continuing to shift from the Western market to the Asian market. It has a strong pulling effect on China's PCB: China's PCB industry will break away from the previous three consecutive years of low growth this year, bid farewell to the low tide of PCB industry development. Prismark predicts that the PCB industry in mainland China will maintain rapid growth in the next five years. In 2017, the output value of PCB in China will reach 29 billion US dollars, accounting for 44.1% of the global PCB output value.

Third, how do domestic PCB companies become bigger and stronger?

In order to actively respond to the development of downstream products such as smartphones, tablets, and green base stations, the PCB industry is gradually developing toward high density, high integration, fine lines, small aperture, large capacity, and light weight. The complexity will continue to increase and the market competition will become increasingly fierce. And domestic PCB companies are on the basis of survival,

How to be bigger and stronger?

1. Domestic PCB companies need to be upgraded and upgraded

In recent years, with the gradual weakening of the advantages of China's market potential and low production costs, and the country's future development policy from the “World Manufacturing Center” to the “World Market”, the development of domestic PCB companies has to face the problem of transformation and upgrading. . Compared with Europe, America, Japan and other countries, the weakness of domestic PCB companies lies in several major aspects such as technology, quality and scale, which will seriously restrict the market competitiveness of domestic PCB companies in the next round of industry development. Among them, the production of PCB materials such as HDI boards and flexible boards, the breakthrough point is to improve the quality and production scale of the products, focusing on the introduction of automated and intelligent production, such as the purchase of reinforcing machines, ultraviolet (UV) laser cutting machines, Production equipment such as ultraviolet (UV) laser drilling machine, prepreg dust-free automatic cutting machine, etc., used to improve production efficiency; at the same time strengthen and improve product inspection, such as purchase characteristic impedance, ion pollution, number of holes, X-ray and line width Precision testing equipment to ensure the high quality of the products. The manufacturer of printed circuit board equipment for PCB production and testing will undoubtedly focus on more research and development of equipment, improve product performance, meet customer needs, improve equipment cost performance, and provide better customers. s Choice. For example, Guangdong Zhengye Technology Co., Ltd., which has been selected as one of the "Outstanding National Brand Enterprises in China's Electronic Circuit Industry" for three consecutive years, has developed X-ray inspection machines (national key new products, Guangdong) through independent research and development, production, research and research cooperation and other innovative models. Provincial Science and Technology Progress Award, Guangdong Province Key New Product, Guangdong Province Independent Innovation Product), Characteristic Impedance Tester (National Torch Program Project, Guangdong Key New Product), Ion Pollution Tester (National Torch Program Project, Guangdong Science and Technology Progress Award) , Guangdong key new products, Guangdong independent innovation products), hole inspection machine (Guangdong key technology transformation project, Guangdong key new products), patching machine (Guangdong key new products), ultraviolet (UV) laser cutting machine (Guangdong key new products), ultraviolet (UV) laser drilling machine, prepreg dust-free automatic cutting machine (Guangdong-Hong Kong tender project, Guangdong key new products) and other sophisticated testing equipment and equipment, because of the technical advantages Successfully promoted the company to achieve sustained and steady development momentum in the economic crisis environment.

2, build a national brand of PCB industry

Today, China has already become the world's largest manufacturing country in the PCB industry. It can be said that there is no shortage of PCB companies and no shortage of PCB production, but it is still considered by the industry to be big but not strong. In terms of the number of enterprises, according to CPCA statistics, there were about 1,500 companies in China's PCB industry in 2013, mainly in the Pearl River Delta, Yangtze River Delta and Bohai Rim regions, with the largest proportion in the world. On PCB production, China has the highest production area in the world. It accounts for 40% of the world's total, and its output value has ranked first in the world for many years. However, when it comes to China's PCB industry, everyone thinks that it is still at the low end of manufacturing. Whether it is in high-end materials, testing instruments, equipment manufacturing, there are few companies with world influence and can enter the world. There are fewer PCB companies.

Why is this so? Brand!

The domestic PCB companies have not really established a well-known brand at home and abroad. On the one hand, due to domestic PCB materials, testing instruments and equipment, they are equivalent to world-renowned products in terms of product variety, parameter performance, accuracy, reliability and stability. There is still a certain gap in the brand; on the other hand, domestic PCB factories have insufficient understanding and understanding of national brands, and trust and support are not enough. How to establish a corporate brand, demonstrate the strength of PCB companies, and enhance the recognition in the industry will greatly enhance the market competitiveness of domestic PCB companies at home and abroad, and promote the development of national enterprises. Among them, CPCA held "China's electronic circuit industry outstanding national brand enterprises", "China's printed circuit industry rankings" and other activities, to promote our entire PCB industry and its industrial chain to achieve localization and national brands become bigger and stronger To a great push. Through these activities, we will strengthen and enhance the domestic PCB companies' more attempts and trusts for outstanding national enterprises and national brands, and establish a strong brand that represents outstanding enterprises and national advanced products.

Finally, I sincerely hope that Chinese PCB companies will actively support domestic products, try domestic products, dare to use domestic products, and prioritize the purchase of national brand products. It is difficult to be the same, to develop, to seize opportunities, and to win opportunities in the new era of global PCB industry development. Create international famous brands and improve the comprehensive competitiveness of Chinese enterprises in the world.