The Taiwan Circuit Board Association (TPCA) surveyed the first half of this year. The printed circuit board (PCB) industry believes that market and customer growth, new market development, new products and technology listings are still three important factors that contribute to the growth momentum of enterprises.
On the other hand, the negative growth mainly comes from the decrease in customer demand, high level of competition in the industry, price competition and low gross profit margin. At the same time, the management and evaluation of manpower and material costs are also important factors.
According to TPCA, from the analysis of the survey results, PCB growth and recession factors are consistent with market demand, indicating the importance of enterprise market strategy layout and innovative R&D.
TPCA observed that the PCB industry has relied heavily on consumer products in the past two years, such as smart phones and tablets. However, due to the saturation of products and the slowdown in market demand, the growth of supply chain inventory is affected by the growth of most brands. And new market development.
According to IEK research data, it is estimated that the PCB production value of Taiwanese companies on both sides of the Taiwan Strait will be NT$505.7 billion in 2013, which is 1.88% lower than that in 2012. However, driven by the global temperature and recovery, if the sales of electronic products can be promoted, the PCB industry will grow. Still available.
At the same time, the global public cloud and cloud service output value is expected to grow significantly in 2014, which will become one of the important growth businesses in the overall ICT market, and the rise of brands such as ZTE, Huawei, Lenovo, Coolpad and Xiaomi in China, providing relevant supply chains. The demanding PCB industry, TPCA believes that it can still observe its driving effect.
TPCA believes that if Taiwan's PCB companies want to break the stagnation and promote growth in 2014, they will definitely return to market differentiation and new product innovation. For example, wearable devices, automotive electronics, etc., are also PCB companies in the highly competitive electronic ecosystem. How to promote the key elements of market improvement.